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The aquisition buzz

Posted in The Art Market by Adele Todd on May 21, 2009

A friend just bought a painting that he had his eyes on. He does not buy art or anything for that matter, without careful consideration of its purpose. This work spoke to him, and he was delirious with interest for it. This got me to thinking about this power of Art, the other side. Where, a piece of work speaks to the viewer and opens up their wallet in an instant.

I have heard arguments made my artists that a work is sometimes chosen more for co-ordinating with colours of rooms than for its own merit. However, when the heated desire to purchase is met by the purchaser, a room is thought about, to place this heavenly object.

Of course a view to where it shall fit in is in the consciousness. It is an object of desire, and it deserves pride of place.

When he got it home and unwrapped it, it took on yet another dimension. The dimension of bringing home the baby.

He stood and stared at it, and felt himself making plans and decisions around it. It was exciting. He could not just hang it up just yet.

It was speaking again to him of pride of place. Suddenly everything else that looked fine, seemed to need to be moved or adjusted so that it could breathe.

Finally, when friends are invited over, the new work will be unmistakable in its nook. It will draw smiles and comments and a straighter walk from the owner. When night approached, to turn on the light and to glimpse the work will be as much a moment of joy as it will be to get up in the morning and to see it under different light. It shall always bring a smile, a delight in its details.

There are not many things in life that you can say that about. That is the power of art acquisition.

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